Why This CEO Doesn’t Own A Car: The Rise Of Dis-Ownership

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Smart companies have shown Americans how greener choices can actually save them money in one fell swoop. And the people have spoken: If they can go green and save green, they will. In a recent survey my company Sunrun issued to better understand our customers’ motivations, 9 out of 10 Americans of both voting persuasions said they had made what can be considered ‘green’ changes to their lifestyles over the last five years. Their primary motivator? “Saving money.” The new status symbol isn’t what you own—it’s what you’re smart enough not to own. January 06, 2013 at 02:16PM

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