Skinner Marketing: We’re the Rats, and Facebook Likes Are the Reward – Atlantic Mobile

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Link: Skinner Marketing: We’re the Rats, and Facebook Likes Are the Reward – Atlantic Mobile

Skinner’s critics were prescient. They were right about control but wrong about the controllers. Our Internet handlers, not government, are using operant conditioning to modify our behavior today. June 11, 2013 at 01:07AM

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