Media Companies: Your mobile competition isn’t other news entities, it’s Google Now

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Google has already been experimenting with news delivery, in some cases targeted to a user’s location, and it seems obvious that this kind of feature is intended for a range of mobile devices — including Google Glass. How is the average newspaper mobile app going to compete against that? The most a traditional media entity could hope for is that Google decides their updates are worth including in a Google News-style roundup delivered via Now or Glass — but how much loyalty is going to accrue to the actual media outlet that is the original source of that update?

from Gigaom via Pocket

Gerd Leonhard

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