The Content Marketing Revolution

Communications & Marketing , Content & Media , Gerd's Reads , Updates

The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment…The phenomenon of content marketing and brand publishing has unfolded rapidly because it responds to consumer preference. According to the Content Marketing Institute, 70% of people would rather learn about a company via an article than an ad. Even The New York Times admits that native advertisements can perform as well as the paper’s own news content. Brand publishing allows companies to react in real time, provide increased transparency, and create a strong brand identity at a fraction of the price of traditional marketing tactics, and in less time…

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Gerd Leonhard

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