For better or for worse the world that we already inhabit runs on high-grade information fuel, much of it personal. The resulting ‘big data’ is sliced, diced, amalgamated, analysed and stored, and the distilled knowledge is used to target advertisements, improve brand image and finesse customer engagement. It can even form the basis for detailed product and system design. “I think the topic of ‘big data’ and how it generates more value than oil has been an interesting theme for a long time,” says futurist Gerd Leonhard, CEO of The Futures Agency and Curator and Moderator for the Leadership Summit on the Future at the upcoming ITU Telecom World 2014 in Doha, 7-10 December.
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