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Sapan points out that today, those tactics no longer work. As TV interfaces improve it’s easier than ever to just search for the show you want to watch instead of having to channel surf. As cable becomes increasingly unbundled, viewers will have an even easier time only watching the shows they want to watch. There will be no more lazy viewing. This is going to create a seismic shift in the TV landscape. Executives at all of the networks will have to work harder to create better shows.
It’s a difficult challenge for networks and programmers, but an exciting new world for audiences. And for writers and show creators looking for a challenge.
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