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If Your New Year’s Resolution Is ‘Mobile’ (or perhaps, ‘more mobile’) – Mobile mobile, uber alles (Expanded): welcome to my occasional ‘new year’s blog’ about the big picture, written for executives considering some new strategies for the new year. So you decided you’ll get into mobile now? Maybe convinced to try ‘mobile first’. Well, welcome. This is your primer. I will explain the big picture of why ‘mobile first’ in 2,500 words.