Scientists, who make Apps addictive (via The Economist 1843)

Culture, Society and Art , Technology

An interesting article on The Economist 1843 from November,  written by Ian Leslie: “Tech companies use the insights of behaviour design to keep us returning to their products. But some of the psychologists who developed the science of persuasion are worried about how it is being used.”

201610_fe_sta_092-web-large“If you’re triggered to do something you don’t like, you probably won’t return, but if you love it you’ll return repeatedly – and unthinkingly. After my first Uber, I never even thought of getting around Palo Alto any other way. This, says, Fogg, is how brands should design for habits. The more immediate and intense a rush of emotion a person feels the first time they use something, the more likely they are to make it an automatic choice. It’s why airlines bring you a glass of champagne the moment you sink into a business-class seat, and why Apple takes enormous care to ensure that a customer’s first encounter with a new phone feels magical.”

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