Communications & Marketing Articles

Millennials will determine the future of sports

The coaches say that they have learned more about technology from players than they thought possible. The biggest advancement, defensive-line coach Scott Brown said, is that the younger players have been raised in an NFL where practice tape can be downloaded to tablets before meetings,

CHART: The Internet Will Win Over All Other Media

According to data published by ZenithOptimedia this week, people around the world now spend more than eight hours a day consuming media, with the Internet taking up an increasingly large chunk of total media consumption. Read more from Statista You will find more statistics at

How Automation Will Change Marketers

Most marketers won’t be able to handle this shift toward digital, analytics, and automation by themselves. Therefore, they must develop a highly capable services ecosystem to help them address all these issues… Read more from Wall Street Journal via Pocket

Is it good to be liked by everyone online?

To have something liked online is not as great as having something actually liked. It doesn’t even necessarily mean someone enjoyed it — it might simply mean, “Got it,” or more wanly, “This provoked some kind of feeling, however minor.” Will it become so common

The Art of Asking Questions

In today’s “always on” world, there’s a rush to answer. Ubiquitous access to data and volatile business demands are accelerating this sense of urgency. But we must slow down and understand each other better in order to avoid poor decisions and succeed in this environment.

From Directors to Connectors

When asked about one of the main characteristics that leaders will need to have in the Disruption Economy, Gerd Leonhard, likes to answer: “They should evolve from directors to connectors”. A “connecting leader” gives their team time and space to collaborate. That way everyone has

How biosignatures can be used for surveillance

Facial patterning is a particularly powerful biometric technique, mostly because of how easy it is to have our pictures taken (both knowingly and covertly) and how often our mugs appear on the internet. What’s more, mobile devices and laptops are potent and ubiquitous vectors for