Kelli Richards (CEO & President of The All Access Group) is a true trailblazer in the digital music and media arenas with more than twenty years of senior-level experience. With a unique talent for connecting thought leaders from technology with innovators from entertainment, Kelli guides her clients to create big visions, make big connections and achieve big results.
A highly sought-after consultant, speaker and author, Kelli is the CEO of The All Access Group. She and her team facilitate strategic business opportunities between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
Clients of The All Access Group range from funded start-ups to Fortune 100 companies dedicated to creating innovative consumer-facing technologies in digital music and entertainment. They have included a wide range of tech companies, musicians and celebrities, premium content owners and distributors, and celebrity event organizers. Recognized as a digital music and entertainment futurist and thought leader, Kelli has deep access to a wide range of established musicians and celebrities. She and her team possess unique expertise in a strategic process they call ‘Artist 360 Digital Delivery,” where The All Access Group leverages cutting-edge technologies to distribute an artist or celebrity’s brand-name products directly to their fans. As part of this innovative package, Kelli conceives and produces events based on forward-thinking “Concerts of the Future” technologies that result in both richer artist to fan experiences (before, during, and after concerts) and new revenue streams for artists as a result.
Prior to founding The All Access Group, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc., where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years with the market leader. She also served in senior-level executive capacities at EMI Music as an A&R exec, and Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She co-developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.
A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli is also an acclaimed talent producer of various music events and projects. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno. Additionally, she was a 20-year talent producer behind the BAMMIES, and remains a long-time talent executive and co-producer of the annual Pollstar Awards.
Kelli has sat on the San Francisco chapter of the Board of Governors for the National Academy of Recording Arts and Sciences (NARAS), which is the producer of the Grammy Awards. She holds a BS in Business Administration and an MBA both from San Jose State University.
She has co-authored two books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets.” A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors Debbie Ford and Alan Cohen. She lives in Cupertino, CA in the heart of the Silicon Valley.
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