Mikael Jensen is Managing Director & Owner of Digital Media Ventures in Copenhagen (Denmark), a Strategic Digital Media Consultancy with focus on strategic new media, brand strategy, innovation and marketing. Prior to establishing Digital Media Ventures Mikael was the Head of digital business dev. for TDC Play/YouSee Play in Denmark which currently is one of the most innovative concepts within the music industry on a global scale. TDC Play was developed to strengthen retention effect on TDC Group telco products and increase brand value of the TDC brand. By buying the rights from the music industry it was possible to include free & unlimited access to music tracks across TDC’s platforms (e.g. broadband, mobile) at no extra cost for the TDC broadband/mobile customer.
Before taking on the strategic media position Mikael was Head of Corporate Branding in the TDC Group, where his focus was on strengthening the short and long term position of the TDC Group brands in order to support TDC Group financial objectives and create platform for profitable growth. Some of the latest major achievements were the rebranding of TDC Kabel TV to YouSee, development of TDC Group Music Strategy and optimizing TDC Group marketing and media investments including developing TDC Group segmentation tool for the residential market. Before his marketing position at TDC Mobile, Mikael was Market Manager for Mobile Internet in TDC Mobile developing ‘Mobile Broadband Strategy’ on the B2C market and also TDC’s mobile portal – FLY – which currently is the most visited mobile portal in Denmark. Mikael started his career in the FMCG industry at Unilever.