Digital Strategist and Social Technologist
Founder of Only Dead Fish
- Content Strategy
- Emerging Media
- Digital Commercial Strategy
- Social Technologies
Hi. I’m Neil Perkin and I’m the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment. I’m also the co-creator of Fraggl, the brand new Twitter curation app I’m building with the smart folk at AdaptiveLab.
I’m a regular keynote speaker across Europe on organisational agility, content strategy, emerging media, and digital strategy, a contributor to Econsultancy, Marketing Week, and Mediatel amongst others, and was recently named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry.
I curate the quarterly series of Firestarters thought leadership events on behalf of Google UK, and have worked with market-leading global businesses including Warner Bros, the RSA Group, Samsung, YouTube, Marks And Spencer and the NSPCC, and am an associate of The Futures Agency, a collaboration of some of the world’s leading media thinkers and futurists.
I have over 20 years media owner experience and was latterly the Director of Marketing and Strategy for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity I ran strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK. For people who like shiny things, I’ve won more industry awards than just about anyone in UK media, with five awards to my name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.
I’m married with two daughters and in my spare time like a bit of running (as long as it’s not too far), and rock climbing (as long as it’s not too high).