Community, Branding & Marketing Strategist
Alan is a charismatic visionary who studies the disruptive trends in the world of innovation and makes them very tangible to his audience.
As well as the founder of the business and communications company SMLXL, Alan is an author of several books including, Communities Dominate Brands: Business and Marketing Challenges for the 21st Century. Amongst other plaudits Communities Dominate Brands has been described as prescient. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insight on the interlocking trends of; media, culture, communication and commerce, Alan enables companies to develop winning strategies for how businesses and organisations can succeed in the early 21st Century. …
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