Keynotes, Presentations, Workshops & Interviews

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Greetings! I offer a wide variety of keynote speeches, interventions, presentations and talks ranging from 20 to 90 minutes in length (with or without visual materials) as well as longer think-tank sessions, workshops, seminars and board advisory sessions. I am also available for participation in fire-side chats, talk-shows, public debates and TV shows. My latest 2014 topics list is here or just download the PDF: Gerd’s 2014 Speaking Topics April 2014

Here is my latest bio: Gerd Leonhard bio 2014

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Gerd’s Speaking Topics

Download the PDF with my legacy topics

Content & Media

The Internet – and now the explosive rise of SoLoMo (Social-Local-Mobile) technologies – has completely upended the content, media and entertainment industries. New business models have to be discovered, fine-tuned and implemented, old assumptions have to be discarded, and a digitally native content ecosystem must be constructed.

  • Broadcasting, Television, Radio, Video & Movies
  • Publishing, Newspapers, Magazines, Journalism
  • Books, Reading and Writing
  • Games
  • Music Business
  • Other Entertainment Sectors
  • Software
  • Education and Learning
  • The Future of Creativity

Communications & Marketing

With our interconnected mobile and social lives, do we still need traditional “advertising?” A $1 trillion industry needs to more quickly adapt to the inevitable fact approx. 5 billion people will be interconnected by 2018.

  • Mobile futures
  • Advertising
  • Marketing
  • ‘SoLoMo’ aka Social Media (e.g. “The Social OS”)
  • Social marketing and “social commerce”
  • Branding
  • Public relations
  • Big data
  • Privacy and ‘publicy’ trends and considerations

Economics, Industry & Business

Though I’m not an economist (yet), many my presentations touch on economic issues and theories.

  • The Future of Business, (e)Commerce and Trade
  • Challenges to Economics and Capitalism in a Networked World
  • How Retail and Shopping is Changing (SoLoMo Retail Futures)
  • The Future of Luxury Goods and Brands
  • The Evolution of Medical Services and Health
  • Challenges and Opportunities in Banking, Financial Services (Digital Money)
  • Politics, Public Policy and Government in a Digital Society
  • Telecommunications and Wireless Business Models (TeleMedia)
  • Communications and PR
  • Cars, Transportation and Mobility
  • Education, Training and the Future of Learning
  • The Future of Law and Legal Business
  • Travel, Tourism, Conventions and Conferencing
  • Entrepreneurship (and Intrapreneurship)
  • Innovation and Change

Technology

Technology is a key factor in pretty much everything I talk about. In addition to the topics listed above, here are some special themes I can address:

  • Technology wild cards: the next 5 years
  • Green business, green tech and green futures: the impact and challenges of technology
  • Human-machine trends (trans-humanism, robotics, singularity, etc.)
  • The Internet of Things, M2M and the ‘Internet of Everything’
  • Augmented reality
  • Artificial intelligence
  • Technology in media
  • Digital obesity and technology addiction

Culture, Philosophy, & Humanity

On the flip side of technology and business, I like to talk about the human experience.

  • Human futures and artificial intelligence
  • Philosophies of the digital age
  • Futurists and futurism
  • Trends in a digital society
  • Culture, society and art in the next 5 years
  • From Ego to Eco: Why Business as Usual is Dead
  • Privacy & Publicy

Globalization

I do quite a bit of work in Asia, Africa and South America, in particular Indonesia and Brazil. I have been very lucky to learn a few things on these topics:

  • The power-shift to BRIC / CIVETS / Africa and The Emerging Economies
  • Culture, Society and Art in a Global Economy
  • The Future of Sustainable Economics and ‘Natural Capitalism’
  • Politics, Public Policy, Government
  • Travel and Tourism

Environment & Energy

I believe we must attempt to solve some of the most important environmental issues within the next 10 years.

  • Climate change and global warming
  • Environmental protection and green future scenarios
  • Sustainability and the global shift to renewable business practices
  • Energy and the switch to a non-carbon economy
  • Green activism
  • From Ego to Eco

Download as PDF


Gerd’s 2014 Presentation Topics (* for more details click here)

Big Data

Great simplified, Big Data can be defined as the increasingly exponential growth of data volume, variety, velocity, value and virility (the 5Vs). The explosion in Big Data is turbo-charged by the rise of the social-local-mobile-cloud Internet and the ‘other 3 Billion’ users in the emerging nations that are quickly coming online, by the rise Internet of Things (IoT) and hyper-connected devices, by the explosion in M2M (machine to machine) communications, by the imminent digitization of money, and by the upcoming intelligent software agent and robotics (r)evolution.

The value of data will probably equal the value of the oil industry within the next 5 years, and will become the driving force in e-commerce, marketing, CRM i.e. most technology and most service businesses, the car entire car industry, the medical sectors, money and financial services and much more. Global challenges include the technological readyness for becoming a data-driven company, the dilemma that it’s impossible to ‘be 100% safe and 100% private’, the ‘tyranny of total transparency’ that is now expected from all enterprises and governments, the right to be left alone versus the right to be included, and of course the thorny question of ownership, authority, permission and control over data (big and small:). Regardless, it is safe to say to ‘big data’ is as inevitable as ‘fast internet’ or the switch from horses to trains, cars and airplanes; therefore it is crucial to dive in and develop sufficient foresights on this topic, no matter what business you are in, and how big your organization.

Key themes: why we are heading into a ‘data economy’, what it means and how to get ready. How ‘big data’ will transform businesses around the globe, and which key disruptive trends are fueled by data (e.g. the global change of work-flows and human resource allocation, the automation of knowledge work that is imminent via ultra-smart software agents, and the resulting shift to human-only / right-brain work within all organizations etc), and how more and better algorithms create the need for what could be dubbed ‘humarithms…

PRESENTATIONS

Big Data and the Future of Media & Journalism

Big Data and the Future of the Internet

SoLoMo and the Future of Content

MORE

Privacy versus Surveillance – where is this going?

Almost all of us are habitually sharing personal data on the Internet, and exponentially so now that the Social-Local-Mobile-Video-Cloud is everywhere. Our data is inevitably shared while we search the web or use mobile apps, share updates, rate a vendor or restaurant, use our mobile devices to navigate, buy something with a credit card, use a customer incentive card or post a comment on social media platforms. Almost everyone everywhere is constantly tracked most of the time – and not just online – with ultra-smart software products, digital cameras, browser cookies and mobile tokens, face- and gait-recognition software or toll-paying tags & license plate scanners.

Supposedly, in return for making our personal data freely available in such depth and width, many of us enjoy free access to our favourite online services, social networks and other connective super-nodes such as LinkedIn, software-in-the-cloud and the countless free media platforms such as Youtube, Twitter or even the free version of Spotify. GMail has beaten Outlook, Android has been RIM – free has beaten paid, hands-down, it appears. We have become content, ourselves – most ‘consumers’ seem still quite happy to trade their privacy for convenience and access to powerful tools that used to be the privilege of the super-geeks. But beware, as we are only at the very tip of this iceberg: going forward, truly hyper-intelligent means of capturing, combining and analyzing data will make those that control them exponentially more powerful than we can even begin to imagine today. Many free services will be even more addictive than today and become so utterly irresistible that we may start feeling lost without them – mobile devices have truly become ‘extensions of man’ (as McLuhan said some 40 years ago), already.

Consider the sheer convenience of GoogleNow which ‘steers’ you through your day using the data you provide to the various Google-bots versus such as gMail and Google calendars, instead of having to actually key-in your location-related queries yourself, or witness what happens when you wear GoogleGlass while visiting a trade-show or a museum. So will we become utterly dependent on our external devices, on connectivity and on constant streams of accurate data, and will we therefore be happy to strip-off our privacy and quite possibly become a bit like Google’s self-driving car which can’t actually move an inch without receiving its latest data-feed? Will total surveillance – such as the idea of the ‘quantified employee’ that is constantly monitored with software and omnipresent wearable computers and cameras – become the new reality, or will we need to agree on some sort of ‘digital non-proliferation agreement’ i.e. some global digital rights bill to stem this tide? Where is this going and what do we need to watch out for? Unintended consequences will loom large, for sure, yet the future is probably not as dystopian as it may look – but we must look further than mere technological enthusiasm to set the stage, today.

PRESENTATIONS

The Future of Media and News Monitoring

Data is the New Oil: Publicy is the new Privacy

Future of Public Media: Disruption & Transformation

MORE

Communications & Marketing

The total Reset of Marketing, Branding and Media – the next 5 years

The SoLoMo (social-local-mobile) Internet is rapidly changing the way we communicate, consume, create and market. This is not merely the result of increasingly powerful and more widely available technologies but of the dramatic individual habit changes that stem from them, and that are driving the key societal, economical and political developments. Marketing is following media and content as the next big arena for change – consider the dramatic changes in the music, film/TV and newspaper industries (with music probably being the worst case as far as change-management is concerned), and it becomes quite tangible what is about happen to marketing, branding and advertising in the next 3-5 years. Augmented reality, publicy versus privacy, over-the-top content versus traditional cable or satellite television, the explosive rise of participatory culture and the advent of the reputation economy, and the total reboot of advertising (going from interruption and noise to relevance, participation and meaning)… these are some of the topics that Gerd can touch on.

Mobile Marketing Futures: the next 3-5 years

The art and/or business of marketing is facing a wave of disruption by digital technologies just like the media and content industries have, during the past decade. Data is indeed becoming the new oil, and mobile devices is where most data will both come from as well as head towards – as much as 75% of all Internet traffic will take place on mobile devices, within 5 years, and over 50 Billion devices will be connected to each other. Mobile devices are about radical user (fka consumer) empowerment and increased personal involvement; the faster the networks and the cheaper the access-to-the-cloud the more we will see significant cultural shifts that will dramatically redefine how and what we buy, what we share and with whom, how we pay and what we like or don’t like. In addition, social networks are quickly becoming the de-facto new broadcasters, combining their many-to-many strengths with the traditional one-to-many mode of the traditional networks – and mobile devices will deliver cable-like content, too – but without the cable. As a result, 30-50% of all advertising budgets will shift to So-Lo-Mo (social, local, mobile) and video, ushering us into the era of TeleMedia convergence. Telecom companies, mobile network operators, device makers, content creators and media companies, social networks and Internet giants are already starting to form a new ecosystem that will completely reshape what marketing is, to begin with – and all within 5 years. in this talk, Gerd presents a larger view on what is coming in the next 3-5 years, sharing his foresights from global perspective and pinpointing the key opportunities.

TOPICS
With our interconnected mobile and social lives, do we still need traditional “advertising?” A $1 trillion industry needs to more quickly adapt to the inevitable fact approx. 5 billion people will be interconnected by 2018.

  • Mobile futures
  • Advertising
  • Marketing
  • ‘SoLoMo’ aka Social Media (e.g. “The Social OS”)
  • Social marketing and “social commerce”
  • Branding
  • Public relations
  • Big data
  • Privacy and ‘publicy’ trends and considerations

PRESENTATIONS

The Future of Business in a Connected World

Welcome to the Networked Society

The Next 5 Years in Mobile

MORE

Content & Media

Social media and the future of business, media and communications

Social networks such as Facebook, b2b networks such as LinkedIn, and many-to-many Web 2.0 platforms such as Twitter are very quickly changing the way we communicate, learn, get information, share, consume, buy and sell. At the same time, Social + Location + Mobile + over-the-top Video are completely rebooting the marketing and advertising industries. New players are entering the TV & broadcasting markets, Facebook may soon be the biggest ‘broadcaster’ in the world – ‘cable-TV without the cable’, and Google, Amazon and Apple are gearing up with some very powerful cloud-based offerings, as well. The traditional cable / TV industries have some very unique -and timely – opportunities but will have to confront some serious challenges such as rapid and global consumer fragmentation, the shift from walled gardens to open networks and the move of advertising budgets towards mobile, games, interactive, social and video. In this talk, Gerd will share some global foresights for the next 3 years, describe some of the key opportunities and show powerful and inspiring examples of how to take full advantage of ‘broadband culture’.

The future of news and digital content: mobile, social, apps, ad-supported – and paid?

We are living in an increasingly networked and inter-connected society that is rapidly changing every single facet of our lives and businesses. New players powered by new technologies and driven by the increasing empowerment of the ‘consumer’ are disrupting every single business model that is still based on scarcity, control of distribution or physical products or services. Facebook may soon have 1 Billion users, apps already make more money for Apple than music, paid-for iPad apps did not pan out as the new manna from heaven, and 100s new mobile devices will further turn news into a global flow of data, like electricity or water. Now, data is the new oil. Interaction will soon come before transaction, always. It’s not about social media but about the new, social OS (operating system) and the new digital content ecosystem. Cross-media is the new default. The total reinvention of advertising is happening this year. And: content expertship and curation will be more crucial than ever before; and yes, it will make serious money. In this talk, Futurist Gerd Leonhard shares his foresights for the next 2-5 years, shows examples from a global perspective, and points out the bottom lines for the future of news and ‘content.’

TOPICS
The Internet – and now the explosive rise of SoLoMo (Social-Local-Mobile) technologies – has completely upended the content, media and entertainment industries. New business models have to be discovered, fine-tuned and implemented, old assumptions have to be discarded, and a digitally native content ecosystem must be constructed.

  • Broadcasting, Television, Radio, Video & Movies
  • Publishing, Newspapers, Magazines, Journalism
  • Books, Reading and Writing
  • Games
  • Music Business
  • Other Entertainment Sectors
  • Software
  • Education and Learning
  • The Future of Creativity

PRESENTATIONS

The Future of Media

The Future of Music: Creator & Consumer

The Future of Broadband & Telemedia

MORE

Environment & Energy

From Ego to Eco: the future of media and content, business and communications – and how this relates to the environment

Our world is becoming increasingly networked, mobile socially as well as politically interdependent. The explosive rise of social media, cheap but powerful mobile devices, technological game-changers such as augmented reality, artificial intelligence and bionics, and the rise of high-speed internet access are driving exponential changes that are redefining how we do business, create, market and communicate. Tough issues such as increasing income inequality and the global threat of climate-change are in the news every single day, and many pundits agree that no matter where in the world you are it is no longer feasible to merely focus on economic growth and profit-at-all-costs. Business as usual is dead; or at least, it’s very sick. ‘Externalities’ that we used to freely capitalize on – be they the creative and artistic output of the masses, or air, water, energy resources, nature etc – are no longer available by default, or have already been depleted. We are and have been borrowing from our own future, and our children, in effect. We have reached the glass ceiling. We must move from ‘egosphere’ to biosphere or risk system failure (such as climate bankruptcy).

By hook or by crook, our economy as well as our ecology is now morphing to become more like a ‘biosphere’ where everything is connected to everything else, and where new opportunities and new rules are being created at this very moment. If we are to include those externalities in how we design our businesses and organizations we will need to rethink almost everything and build sustainability, hyper-collaboration, transparency and interdependence into the core design of our society, be it in media, publishing content, or business, or energy and the environment. For almost everyone in the media and content industries, for example, this shift represents a huge challenge as it leads us away from the traditional, centralized and monolithic organizations to networked, decentralized and open models that are based a new kind of relationship with the creators as well as the people-formerly-known-as-consumers, crowdsourcing (and crowdfunding), access over ownership, with-vertising instead of advertising, and new OTT content delivery mechanisms that are likely to replace centralized and exclusively owned structures. In this talk, Gerd shares his foresights, depicts some likely future scenarios in media, business and in ecology, and shows how to be part of this global shift from Ego to Eco.

TOPICS
I believe we must attempt to solve some of the most important environmental issues within the next 10 years.

  • Climate change and global warming
  • Environmental protection and green future scenarios
  • Sustainability and the global shift to renewable business practices
  • Energy and the switch to a non-carbon economy
  • Green activism
  • From Ego to Eco

PRESENTATIONS

From Ego to Eco: The Future of Energy

Bottom Line Future Trends

MORE

Economics, Industry & Business

21st century content economics – Getting ready for the new content economy

Because of the Internet, all content industries (music, film/video, TV, news and print, games, publishing, software etc) are in different stages of total disruption; many of them urgently need to develop a new, web-native business logic in order to survive, or better yet, prosper in the future. Technological content protection measures (DRM, TPM) have by and large not been successful. Instead, any future ‘protection’ will need to come from the business model, and topics such as free / freemium / feels-like-free are going to be crucially important. How will content be monetized, in the near future, and what new revenue streams or generatives should be investigated? How will this new ecosystem of interdependence function, and how do we transition from old to new?

The Future of Business: From egosystem to ecosystem

Further amplified by the current economic crisis, the Internet has forever changed the way we do business. Everything is seemingly connected, transparency rules, control is much harder to maintain – and as a consequence, it can no longer be all just about maximizing profits. The “I win – you lose” mindset is toast. How will firms and brands talk to and interact with their business partners, clients and those pesky people formerly known as consumers, in the near future? How will companies build new revenue streams when they can’t control all pieces of the puzzle, and how will strong profits be possible in an open network? Scenarios and wild-cards are used to explain a new, interdependent business ecosystem.

TOPICS
Though I’m not an economist (yet), quite a few of my presentations touch on economic issues and theories.

  • The Future of Business, (e)Commerce and Trade
  • Challenges to Economics and Capitalism in a Networked World
  • How Retail and Shopping is Changing
  • The Future of Luxury Goods and Brands
  • The Evolution of Medical Services and Health
  • Innovations and Challenges to Banking, Financial Services, Money
  • Politics, Public Policy, Government in a Digital Society
  • Telecommunications and Wireless Business Models TeleMedia
  • Communications and PR
  • Cars and Transportation
  • Education and Training
  • How Technology Impacts Economic Models
  • The future of Law and Legal Business
  • e-commerce trends and future scenarios (future of SoLoMo retail)
  • Travel, Tourism, Conventions and Conferencing
  • Entrepreneurship (and Intrapreneurship)
  • Innovation

PRESENTATIONS

From Ego to Eco: The Future of Energy

The Future of Business: 20 SoLoMo Action Items

The Total Reset of Marketing, Branding and Media

MORE

Technology

Telecom 2.0: New opportunities in the new developing tele-media ecosystem

Telecoms, operators and ISPs around the world are facing the increasing threat of declining ARPU’s in both the voice as well the data sectors; and real-time mobile apps like Twitter may end up eating into the cash-cow SMS business soon, as well. It has been suggested that the next big opportunity is to move up the food-chain, go ‘Telco2.0′ and become a content, service and experience platform. If that is true, why, when and how is digital (i.e mobile…!) content the next big opportunity for telecoms, where exactly are the key opportunities (and in what region), and what needs to be done to start exploiting them, now?

The rise of the API Culture, Sharism and Open Platforms

Open Application Program Interfaces (APIs) are driving many of today’s most successful companies, incl. Google, Amazon, Twitter and Facebook. ‘Use our stuff to build your’ is not only the mantra of BBC Backstage, but has become the operating paradigm for 100s of the hottest WebX.0 companies. When everything is open and freely available, how are recurring revenues being generated? Where is this business model taking us, and where are the opportunities?

TOPICS
Technology is at the center of just about everything I do, so, in addition to the topics listed above, here are some special themes I can address:

  • Technology wild cards: the next 5 Years
  • Green business, and green tech
  • Human-machine trends (trans-humanism, robotics, singularity, etc.)
  • The Internet of Things, M2M
  • Augmented reality
  • Artificial intelligence
  • Technology in media

PRESENTATIONS

Trends: The Future of Internet

Technology and the Future of Education

The Future of the Internet: Big Data, Big Brother & Big Tech

MORE

Globalization

Mobile marketing & advertising futures: A view from around the world

Very soon, mobile devices will become the primary way that users (fka consumers) will access the Internet. All kinds of screens and user-interfaces will be used for many different tasks, and the Web 1.0 experience (i.e. ‘going online’ on a big computer with many wires coming in and out) will quickly fade in the rear mirrors of Billions of mobile Internet users. Marketing, advertising, and the very definition of ‘selling’ are changing forever. What are key trends in mobile marketing and advertising, around the world, how will this market develop and what are the most important realizations we can derive from previewing the next 2-3 years?

TOPICS
I do quite a bit of work in Asia, Africa and South America, in particular Indonesia and Brazil. I have been very lucky to learn a few things on these topics:

  • The power-shift to BRIC / CIVETS / Africa and The Emerging Economies
  • Culture, Society and Art in a Global Economy
  • The Future of Sustainable Economics and ‘Natural Capitalism’
  • Politics, Public Policy, Government
  • Travel and Tourism

Culture, Philosophy & Humanity

The future of creativity and the creative industries

Some recent developments may seem worrisome for content producers and creators: everyone seems to expect high quality content to be instantly available, online (and now, on the mobile, as well!), for free or for a lot less than it used to cost, and many media or content companies around the world are facing declining or stagnating income. In the age of Billions of newly empowered, networked, co-creating, remixing and sharing users, what is the outlook for ‘the creators’ i.e. the artists, creators, producers, writers, performers, and how will they prosper in the future? How will they market themselves, and what are challenges and opportunities?

A new cultural economy, and what it may mean for you

Technology is constantly and irreversibly changing our culture and habits, yet with very different levels of impact in different regions around the globe, and at very different speed. Spotting and understanding emerging cultural trends can often result in recognizing latent opportunities, much sooner, as well, which can lead to a drastically increased scope of innovation – both in terms of business as well as in terms of society and culture. This talk addresses topics such as the changing definition of ‘consumers’ versus ‘creators’, the shift from sole and exclusive ownership to open licenses, the concepts of crowd-sourcing and ‘proudly found elsewhere’, and the Wealth of Networks (as inspired by Yochai Benkler, Joi Ito and others).

TOPICS
On the flip side of technology and business, I like to talk about

  • Human futures and artificial intelligence
  • Philosophies of the digital age
  • Futurists and futurism
  • Trends in a digital society
  • Culture, society and art in the next 5 years
  • From Ego to Eco: Why Business as Usual is Dead
  • Privacy & Publicy

PRESENTATIONS

The Future of the Music Business

The Future of Success

The Future of Connected Television

MORE


Gerd’s Endorsements

Download the complete LinkedIn list: GerdLeonhard Futurist LinkedIn April 2014

Google
Omid AshtariStrategic Partnership Development“On the flip side of technology and business, I like to talk about the human experience. Gerd is a great speaker and has a lot of visionary ideas to share. I would call him a true web and media expert who analyzes trends and their future impact. His works are very enjoyable reads and full of interesting information. Above all Gerd is a very fun person to work and spend time with.”
Consumers International
Luke UpchurchHead of Communications and External Affairs“Gerd Leonhard is an exceptional speaker with a brilliant insight into our shared future. Gerd recently took up my offer to speak as the closing keynote of the Consumers International World Congress, where he delivered one of the most memorable speeches the global consumer movement has ever received. The clarity of his vision of a networked future, and the compelling way in which he delivers that vision provided a fitting climax to the event – one which consumer leaders from across the world thoroughly appreciated.”
Google
Jeroen MatserStrategy Director“Gerd brings a lot of inspiration, energy, insightful thinking and a great amount of experience into businesses that operate in today’s challenging and complex digital landscape. Gerd is a rare breed that lives and breathes (web)technology and manoeuvres comfortably in the ever changing world of social media.”
Consumers International
Jens Pape Vice President Online“Need a mindshift in your company? Need to understand how future markets will influence the telco industry? You need to talk to Gerd Leonhard. He held a very inspiring Key Note Speak and the audience got the message. 5 stars for Gerd.”
Google
Richard McLellan Director, Footprint“WWF International staff had the pleasure of listening to Gerd as a keynote speaker during the 2013 Learning Week this week – when he addressed the topic of moving “From conversation to conservation action”. I know that everyone in the audience found Gerd to be inspiring, informative and challenging, and wanting more. Delivered in a punchy and dynamic “TED” style, Gerd’s talk catalysed much discussion after the talk, and since, and generated a thirst for further interaction. I, for one, am looking forward to further opportunities to hear his thoughts on moving “from ego to eco.”
Consumers International
Bruce Robertson“I’ve worked with Gerd on a few occasions now and each time have found it a great experience. His level of knowledge, style of delivery and focus on our particular needs was excellent. Highly recommended.”

GerdLeonhard Futurist Endorsed on LinkedIn