Posts Tagged ‘marketing‘

Scientists, who make Apps addictive (via The Economist 1843)

An interesting article on The Economist 1843 from November,  written by Ian Leslie: “Tech companies use the insights of behaviour design to keep us returning to their products. But some of the psychologists who developed the science of persuasion are worried about how it is

Millennials will determine the future of sports

The coaches say that they have learned more about technology from players than they thought possible. The biggest advancement, defensive-line coach Scott Brown said, is that the younger players have been raised in an NFL where practice tape can be downloaded to tablets before meetings,

How Automation Will Change Marketers

Most marketers won’t be able to handle this shift toward digital, analytics, and automation by themselves. Therefore, they must develop a highly capable services ecosystem to help them address all these issues… Read more from Wall Street Journal via Pocket

5 promising private social networks

Diaspora, Sgrouples, Path, EveryMe, or Nextdoor could be the next big thing. The good thing is, these platforms aren’t trying to be like Facebook – they offer something completely different. Of course, every new technology has its downsides… Read more from TechHive via Pocket

Brand success in an era of Digital Darwinism

Digitization is steadily becoming the main pathway for consumer journeys. The number of digital touchpoints is increasing by 20 percent annually as more offline consumers shift to digital tools and younger, digitally oriented consumers enter the ranks of buyers… Read more from McKinsey & Company

The Un-Marketing And Re-Marketing Of Whole Foods

If you are like most people, you have passed by a Whole Foods Market, stopped into a Whole Foods Market, and heard the joke about Whole Paycheck… but you’ve never seen an advertisement for Whole Foods Market. That’s because, as an organization that hates marketing

The Content Marketing Revolution

The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment…The phenomenon of content marketing and brand publishing has unfolded rapidly because it responds to consumer preference. According to

Reblog: Did You Know You Had Diabetes? It’s All Over the Internet

In a year when former National Security Agency contractor Edward Snowden’s revelations about the collection of U.S. phone data have sparked privacy fears, data miners have been quietly using their tools to peek into America’s medicine cabinets. Tapping social media, health-related phone apps and medical