Penelope Jenkins at the University of Warwick Knowledge Center, and based on Gerd Leonhard’s talk at TEDxWarwick, March 2011: “The internet is heralded as a quick way to buy products and services, but in reality how easy is it to source and use a product?
Based on Gerd Leonhard’s talk at TEDxWarwick 2011, Penelope Jenkins wrote on the University of Warwick’s online Knowledge Center: “The internet is heralded as a quick way to buy products and services, but in reality how easy is it to source and use a product?
March 25, 2011 by Paul Marsden wrote:” Quick 10 point summary and embed of a useful presentation by The Futures Agency‘s Gerd Leonhard on the rise of the social consumer. It’s big picture, thought provoking stuff: Technology takes power from brands and retailers and puts
As seen on Econsultancy.com: “Crowdsourcing is all the rage, as brands move closer to their audiences and make use of co-creation sites to unearth winning ideas. I thought I’d list a few of the more recent examples of crowdsourcing to highlight how brands (and other
From the desk of Jack Myers: “Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, legacy media will capture only 13% of the $300 billion
By Glen Hiemstra | March 18th, 2011 Cord Cooper of Investors Business Daily’s Investors.com just posted a very nice and quite cleverly worded summary of my approach to futuring as written in my book, Turning The Future Into Revenue. In his article,Craft the Best Endgame, Mr. Cooper
