Gamification is the new Web 2.0

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Uwe HookUwe Hook of MediaBizBloggers wrote: “Try it out: Next time you talk about the future of marketing, add the words “Gamification” and “Game Mechanics.” Suddenly you morph from marketing expert to marketing genius. You might be promoted on the spot. The world will be your oyster.

Even better: Gamification will transform education and finally fix that darn Global Warming thing.

Seriously, wouldn’t you study that much harder if a class valedictorian was called “White Knight Paladin Level 20”? Of course you would. At least that’s what Seth Priebatch, the founder and Chief Ninja (You can’t make that stuff up.) of SCVNGR told the world at his South by Southwest keynote in Austin. He referred to the education system as “one of the most perfect game ecosystems that’s out there, “full of challenges, rewards, rules, allies, enemies, countdowns, and incentives, “all sorts of things that basically make school the best real-world implementation of a game that’s out there. Priebatsch called education “a poorly designed game; it’s kind of broken.”

What is gamification?

Gamification is the use of game place mechanics in order to encourage people to adopt applications and, ultimately… read on.

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