The Emerging Discipline of Content Strategy

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Digital Strategist, Social Technologist and TFA Partner Neil Perkin wrote an essay about this important topic. The free PDF [213kb] is available for download.

“I was asked recently by a client to put together a workshop on digital content strategy. My own version of what content strategy is involves fulfilling customer needs and achieving business goals by answering the kind of questions that have always been important for content: what’s the story, who should hear it, how do you make it easy for them to do so, and what do you want to happen once they’ve heard it?  

But it’s the kind of subject, it seems, that is not short of different definitions. Some talk about “the practice of planning for content creation, delivery, and governance” (1). Or then there’s “using words and data to create unambiguous content that supports meaningful, interactive experiences” (2). Or one of my own, simpler favourites: “achieving business goals by maximizing the … read on

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