EuroSummit’11: Curation will beat distribution

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CTAM EuroSummit ’11. The curation of content is needed if audiences are to be able to cut through the noise of social media, according to the futurologist Gerd Leonhard. In a presentation at the annual cable marketing conference, held this year in Malta, Leonhard said that the current actions of the geeks would be a global standard within five years. “It’s not about a million channels, we have a million channels, and it’s about what you want to watch.”

Leonhard claimed that Twitter was already replacing CNN as a global news source. While the social networking service took just …read on.”

TFA Team

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