Email Marketers Claim “Email is the New Social Media”: Fact or Fiction?

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MediaBizBlogger Ed Keller writes: “As the trade press continues to focus on the year that was in 2011 and forecasts for the year to come in 2012, social media remains a hot topic of conversation. Two reports have come out recently making the case that email remains a big and effective part of the social story.

In his keynote address to MediaPost’s Email Insider Summit, Tynt CEO Derek Ball noted that despite the growth of Facebook, sharing via email has gone up over 20% in the past 18 months. “We call email the original social network because it really is social,” he says. About a week later came a report in Marketing Profs that two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, suggesting the value of a hybrid solution.

These two reports caused me to wonder where exactly email fits relative to other online media when it comes to word of mouth, and how has that changed over time? Our analysis compares not only social media versus email, but also …read on.”

TFA Team

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