The so-called sharing economy has taken off in the Great Recession, as companies like Netflix and Zipcar have allowed the exchange of DVDs, cars, clothes, couches, and even kitchen utensils. The promise of a post-ownership society is that we can do more, own less, and rent the rest with Web-enabled companies. That’s a huge break for cash-strapped families in a weak recovery. Whether it’s good news for companies who rely on customers to buy new things, rather than share old purchases, is much more complicated.
- Steve Case on the web sharing economy on Colbert! (gigaom.com)
- emergentfutures: How the Millennial Generation Uses Mobile… (futureof.biz)
- “The printed book, as Seth Godin wrote recently, is a fetish of sorts, like an expensive watch:…” (futureof.biz)
- (via MediaFuturist: Seth Godin on 2012: 2 must-watch videos. The… (futureof.biz)