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The so-called sharing economy has taken off in the Great Recession, as companies like Netflix and Zipcar have allowed the exchange of DVDs, cars, clothes, couches, and even kitchen utensils. The promise of a post-ownership society is that we can do more, own less, and rent the rest with Web-enabled companies. That’s a huge break for cash-strapped families in a weak recovery. Whether it’s good news for companies who rely on customers to buy new things, rather than share old purchases, is much more complicated.

How Steve Case and His Company Are Driving the Sharing Economy – Atlantic Mobile (via mediafuturist)

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