Smartphones Reach 66% Penetration Of 24-34 US Users

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Survey: New U.S. Smartphone Growth by Age and Income | Nielsen Wire

While overall smartphone penetration stood at 48 percent in January, those in the 24-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months chose a smartphone. Among those who chose a device in the last three months, more than half of those under 65 had chosen a smartphone.

Smartphones are the future, which as we all know, is here already: just unequally distributed.

TFA Team

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