Rebooting Media: Gerd Leonhard at Belfast Media Festival 2012


This is the complete 50 minutes of Gerd’s speech at the Belfast Media Festival 2012 see on the future of media and the creative industries. You can download the PDF with most slides here or just browse my Slideshare channel at In this talk Gerd covers most of the key topics such as ‘the people formerly known as consumers’, the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.

TFA Team


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