Whereas Pandora, and many of its competitors, use a compulsory license to stream music to users, Apple is looking to forge direct deals with labels for more comprehensive and flexible licensing. In other words, Apple radio probably won’t ever tell you that you can’t skip a song. And unlike Pandora, if you want to listen to all Johnny Cash, all the time, Apple won’t fold in music that’s similar to Johnny Cash just to follow licensing requirements. In essence, it is expected to be the best internet radio ever. If real, of course.
Gerd comments: Apple knows that very soon, listening IS THE SAME as downloading – there is no real difference between radio and ‘buying a song’, very soon. Stay tuned.
- In Five Years, Most Africans Will Have Smartphones | TechCrunch (thefuturesagency.com)
- The Future of Music & Media Gerd Leonhard at Plugg Conference 2009 (gerdleonhard.typepad.com)