Brazil Goes Social: The Rise of the Brazilian Digital Middle Class

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Link: Brazil Goes Social: The Rise of the Brazilian Digital Middle Class

Popular chocolate brand Lacta, for example, partnered with Orkut on Fazendinha, Brazil’s answer to Facebook’s Farmville game (the name literally translates as “little farm”). When players plant a cacao seed on their virtual farm, the seed grows into a tree that produces MiniBis, Lacta’s new chocolate snack. October 31, 2012 at 07:29PM

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