Confronting the end of ‘offline’ | SmartPlanet


Link: Confronting the end of ‘offline’ | SmartPlanet

Lots of companies know about you,” Athey said. “But knowing what you want to buy now — that contextual information is so much more powerful.” It’s why search ads sell better than display ads. The problem? “If only one company has that data, we can’t actually expect the benefits of that data to benefit the ecosystem.” November 17, 2012 at 05:34PM

TFA Team


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