Newspapers versus Google: Taxing times | The Economist

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Link: Newspapers versus Google: Taxing times | The Economist

Google can hardly be blamed for the recession, declining readership, and slumping advertising revenue. Online advertising has not offset the decline of print ads in newspapers. In 2011 newspaper advertising globally amounted to $76 billion, down 41% since 2007, according to the World Association of Newspapers. Only 2.2% of newspapers’ advertising revenues last year came from digital platforms, and even these are vulnerable to ad-blocking software December 05, 2012 at 11:15PM

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