The Future of Broadcast is More Than Integrating Tweets into Programming – Brian Solis

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Link: The Future of Broadcast is More Than Integrating Tweets into Programming – Brian Solis

Producers will now increasingly create content that includes us in the event and the storyline. Architects of social and hardware platforms will need to rethink how TVs and the internet converge to foster consumption and engagement. And, those brands who subsidize content production, will have to transcend the practice of following attention to captivating it through innovation and experimentation. January 02, 2013 at 12:44PM

TFA Team

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