The consumerization of collaboration and productivity tools starts with small workgroups that adopt a specific tool. At some point, the CIO notices that different groups are using the same external product. This means that the company’s data is not centralized anymore which is not making the CIO happy.
Add to that the fact that these startups learned how to talk to the hearts of these CIOs and you get Sponsored Evernote Accounts, Dropbox For Teams and Yammer Enterprise Edition. January 09, 2013 at 12:34PM