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Business stepping up: From profit to purpose

Many businesses are stepping up to a new role, often with partners, to tackle social and economic challenges. Corporations are seeking to build legitimacy – and the license to operate – in the eyes of demanding consumers, employees and stakeholders who care about the impact and motivations of companies with whom they associate. But it’s also good business as companies realize mutual benefits with society. Look for more businesses redefining their corporate purpose in this way.

Global trends for 2013: A top ten for business leaders | The Economist

The key theme: “License to operate”

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TFA Team

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