Neuro study shows that social media use boosts viewer engagement by 9% @neuro-insight @MarketingMag

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Link: Neuro study shows that social media use boosts viewer engagement by 9% @neuro-insight @MarketingMag

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In the ultimate pursuit to discover the impact of social media interaction on viewers’ engagement, MEC and Seven recently united to undertake a neuroscience study with Neuro-Insight, with the study revealing that when TV viewers interacted with social media while watching a program, there was a 9% increase in program engagement.

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