A Futurist Looks at the Future of Marketing – Dana Rousmaniere – Our Editors – Harvard Business Review

Uncategorized

Link: A Futurist Looks at the Future of Marketing – Dana Rousmaniere – Our Editors – Harvard Business Review

By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services May 24, 2013 at 04:54PM

TFA Team

Discuss

Cookies & Policy

By using this site you agree to the placement of cookies in accordance with our terms and policy.

EXPLORE DIGITAL CONFERENCING

OVERCOME THE CHALLENGE OF COVID-19

Futurist Gerd Leonhard and TheFuturesAgency now offers 100% online solutions for your event or conference.

CLICK HERE