What’s Ahead for the Net: Mary Meeker Explains It All

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Link: What’s Ahead for the Net: Mary Meeker Explains It All

Meeker’s projected numbers for the increase in mobile traffic are too conservative, said James Lamberti, general manager and vice president of AdTruth.

“Not only are we seeing a tremendous growth in mobile phones, but as she noted, tablets are also growing like wildfire, roughly three times faster than the iPhone,” he told the E-Commerce Times.

“More importantly, Mary is right that the mobile ad market is largely untapped,” Lamberti said, adding that the irony of that $20 billion opportunity is that many marketers are skeptical it exists. May 31, 2013 at 12:13AM

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