Yahoo files patent for social influence-based advertising

Uncategorized

Link: Yahoo files patent for social influence-based advertising

Yahoo has published a patent detailing how ad charges could be based on a viewer’s “social influence”.

The US firm suggests that marketers could bid against each other to target users perceived to have a high degree of authority among their peers.

It suggests a score could be based on the number of followers a user has on social networks and the number of times they are mentioned in others’ posts.

TFA Team

Discuss

Cookies & Policy

By using this site you agree to the placement of cookies in accordance with our terms and policy.