BMW’s i-series mobility innovations, ParkNow program: added values rule | Digital Trends

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Link: BMW’s i-series mobility innovations, ParkNow program: added values rule | Digital Trends

ParkNow allows users to book parking space in advance for a specific price and location. The systems enables customers to either use the ParkNow app, or reserve and pay for a parking space on the ParkNow website before reaching their destination. There are currently more than 35 ParkNow stations set up in and around San Francisco.

Gerd adds: great example of how added values around the core are becoming crucial to brands June 26, 2013 at 02:49PM

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