New campaign transmits ads directly into your skull.
The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology.
When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app. BBDO has said that if Sky Deutschland gives final approval, “we will start with the new medium as quickly as possible,” but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be “tired commuters” who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.