How To Stop Three Billion New Ikea Customers From Wrecking The Planet

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Link: How To Stop Three Billion New Ikea Customers From Wrecking The Planet

Healing Mother Earth is the last thing you think of when you ponder a cavernous, bustling Ikea store filled with shoppers hauling out flat-packed Faktums by the SUV load. Steve Howard is out to change that perception. He’s been Ikea’s chief sustainability officer for two years and gave a talk at TEDGlobal in Edinburgh to explain how the $37 billion (sales) retailer with 340 stores is throwing its weight into making mass consumption green.

TFA Team

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