Rohit Bhargava: Sell something focused on content

Advertising , Branding , Content & Media

According to Bhargava, one of the most frequent and grave mistakes he sees is when a startup thinks the only way they can make money is to sell advertising.

The issue is that, as a startup, you don’t have enough people to successfully pull this off. Bhargava told Frank Gruber, during his Startup Mixology book tour stop in Washington D.C., that the proper course of action is to sell something focused on sponsorship or content.

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Gerd Leonhard

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