This article by Ross Dawson covers ten of the major trends for micro and mid-sized business. These trends include:
Speed is the name of the game. As the world has accelerated over the last years and decades, people’s patience has eroded to the point of vanishing. Customers now expect gratification will be almost simultaneous with their desires. Service is expected not just during normal business hours but sometimes to all hours of the day, and product delivery is anticipated to be close to instantaneous. Companies need to be good at managing customers’ expectations, but they also need to learn how to respond like greased lightning.
Big Data For Small Business
‘Big Data’ – gathering immense amounts of information to improve performance – is top of the agenda for massive companies like banks, supermarkets and utilities. Now small business is able to seize the opportunity, using similar tools to fine-tune and grow their companies. Applications range from predicting what customers are most likely to buy next or micro-tracking the success of marketing campaigns through to rostering staff when they are most productive. Using these kinds of tools can help smaller business sneak ahead of larger, less nimble competitors.
Your Unique 3D Print
Personalisation is moving to the centre of business, with customers expecting to get unique, customised products, and the companies who can offer that leaping ahead. The rise of 3D printing is a major tool allowing these new services to emerge. Manufacturers and designers can create instant prototypes, marketers are creating startling new approaches, and we are now seeing growing companies attract attention and revenue by efficiently creating products that are made uniquely for a single customer.