Inside the YouTube Hit Factory

Big Data , Broadcasting, TV, Radio & Film , Gerd's Reads , Updates

The rapid consolidation of YouTube programming has thrown the small players into a frenzy of excitement and apprehension. They’re concerned that the big companies will squash the community’s creative autonomy and turn its artists into creative serfs. The great hope, on the other hand, is that the newfound investment will free artists from the shaky economics of living video to video and allow them to focus on improving their craft. More premium programming will lead to more premium advertising, which will finally unlock YouTube’s full economic potential and make everybody embarrassingly rich.

Now that it’s easy to create your own content, fund it through crowdfunding platforms, and distribute it through Youtube and other mediums, how will this change the film and TV industries? Will it become common for A-list actors to find their next project on Kickstarter?

Read more from Bloomberg Businessweek via Pocket

Gerd Leonhard

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