The truth is that hotels can no longer rely on custom-made furniture and Aesop soap to make an impression; the likes of Airbnb, the global accommodation site sensation, mean travellers have never wielded more power through the choices they make. Which raises an important question: what are travellers looking for now?
The future is digital, automated, and built on trust. What does this mean for the future of hotels?
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Gerd Leonhard
