TV is increasingly for old people

Gerd's Reads , Updates

The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier.

The majority of TV-watchers may be over 40-years-old, but with a confused ratings system, how do we know who actually watches shows? Are advertisers missing a huge marketing opportunity by creating content for the TV, rather than for the actual fans watching? What else does an aging TV audience mean for the future?

Read more from The Washington Post via Pocket

Gerd Leonhard

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