The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier.
The majority of TV-watchers may be over 40-years-old, but with a confused ratings system, how do we know who actually watches shows? Are advertisers missing a huge marketing opportunity by creating content for the TV, rather than for the actual fans watching? What else does an aging TV audience mean for the future?
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