As consumers, we’ve never had it better: We can do more things than ever and do them more quickly, safely and easily than ever. Whether it’s a spontaneous hotel stay, a global flight, or every movie ever made, as users we have it all at our fingertips, at a fair price, a few clicks away. Never before has so much been so easy, but most notably so cheap. But has this abundance of supply, combined with the rush to recruit new users and new ownership and behavioral patters completely stripped our ability to make money? What if the Internet was so powerfully efficient, margin became excessive.
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