The Un-Marketing And Re-Marketing Of Whole Foods

Communications & Marketing , Gerd's Reads , Sustainability , Updates

If you are like most people, you have passed by a Whole Foods Market, stopped into a Whole Foods Market, and heard the joke about Whole Paycheck… but you’ve never seen an advertisement for Whole Foods Market. That’s because, as an organization that hates marketing so much it should probably just drop “Market” from its eponymous name, it is one of the only consumer product companies in the Fortune 500 that has never run national ads. Until this week, when it launched a $15-$20 million campaign with TV ads and a two-page spread in national newspapers. The campaign is a direct result of Whole Foods’ awful performance on Wall Street in 2014, which has dragged down most other natural foods stocks, too.

Check out one of their ads:

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Gerd Leonhard


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