If Facebook’s algorithm smiles on a publisher, the rewards, in terms of traffic, can be enormous.
What happens when individuals have access to the same algorithms as large companies? We’re already teaching ourselves to code for free, we’re learning how to hack into things – it’s only a matter of time before an average person finds a way to control internet traffic according to his preferences. To a large extent we’re experiencing the Wild West of the Internet. Things get broken, stolen or changed all of the time. Do we have policies in place to deal with widespread breaking of the Internet? Do we need any? If the Internet is to be treated as a basic human right, open to manipulation, how can we identify the tipping point when too much power is given to one entity?
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