NYT Readers Spend Same Amount of Time on Paid Posts as News Stories

Gerd's Reads , Publishing, Newspapers, Magazines , Updates

Readers of the New York Times are spending roughly the same amount of time on advertiser-sponsored posts as on news stories, according to Meredith Levien, the executive vice president of advertising for The Times…Ms. Levien said that the notion of brands being able to tell stories with support from premium publishers is “working very well” so far, although she cautioned that there are other metrics aside from page views for measuring engagement.

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Gerd Leonhard

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