Health-Minded Global Consumers Put Their Money Where Their Mouths Are

Business, Commerce and Trade , Culture, Philosophy, and Humanity , Culture, Society and Art , Gerd's Reads , Medical and Health , Updates

A willingness to pay a premium for health benefits is higher in developing markets than elsewhere. More than nine-in-10 respondents in Latin America (94%), Asia-Pacific (93%) and Africa/Middle East (92%) say they’re willing to pay more for foods with health attributes to some degree, compared with about eight-in-10 in Europe (79%) and North America (80%).

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Gerd Leonhard

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