New clues to the Internet puzzle from two Cluetrain authors, Doc Searls & David Weinberger

Communications & Marketing , Economics, Industry, and Business , Gerd's Reads , Human Futures and AI , Internet of Things , Updates

It has been sixteen years since our previous communication. In that time the People of the Internet — you and me and all our friends of friends of friends, unto the last Kevin Bacon — have made the Internet an awesome place, filled with wonders and portents…But now all the good work we’ve done together faces mortal dangers. When we first came before you, it was to warn of the threat posed by those who did not understand that they did not understand the Internet. These are The Fools, the businesses that have merely adopted the trappings of the Internet. Now two more hordes threaten all that we have built for one another. The Marauders understand the Internet all too well. They view it as theirs to plunder, extracting our data and money from it, thinking that we are the fools. But most dangerous of all is the third horde: Us.

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Gerd Leonhard


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