‘Traditional TV viewing for teens and tweens is dead. Not dying. Dead.’ – Brian Robbins at Awesomeness TV

Broadcasting, TV, Radio & Film , Gerd's Reads , Updates

At the same time as telling broadcasters that their audience is melting away, the MCNs are trying to repackage their web shows to sell to those networks. Why? Because TV budgets are still – for now, at least – beefier than advertising revenues on YouTube…

This changing broadcasting landscape combined with the future nature of human jobs (more creative, less data-entry) means TV is a pretty exciting career to get into. Oh the possibilities…

Read more from The Guardian via Pocket

Gerd Leonhard

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