The distributed future of content won’t resemble the model that made ESPN the richest network in the world. Although live sports will command large audiences for a long time, the right home for news and analysis probably won’t look like one site for 100 million people. It will probably look more like 100 million feeds for just as many individuals—not news as one-massive-size-fits-all, but rather something that feels close, individualized, and personal enough to love.
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Customization, automation, digitization. It’s happening everywhere.